Great post this week on Boxes and Arrows about the usability of scrolling. Change comes hard and many folks still have "Users don't like to scroll" in their heads. Milissa Tarquini squashes this in her post Blasting the Myth of the Fold
The biggest lesson to be learned here is that if you use visual cues (such as cut-off images and text) and compelling content, users will scroll to see all of it. The next great frontier in web page design has to be bottom of the page.
If you content is worth it users with scroll. The hard part is building/writing/gathering that content. In my experience is is often as hard and time consuming as is the technical work web development to display the content.